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 THE TASK

 

 

We know temptation is all around us when it comes to snacking, so why not motivate everyone to “Join the Goodness” by choosing to snack on a healthier option, Babybel. The Land of Goodness campaign message will be amplified across national TV, digital, public relations, influencer and in-store retail channels through the end of the year. Start by checking out the spot below…

 
 
 
 

POS

 
 
 

SOCIAL

These social posts were designed to target audiences on Pinterest. Posts feature GIFs and Imagery accompanied by copy that encourages all to find creative ways to snack smart.