THE TASK
The weekend of November 9th, 2018, all of Coca-Cola’s social channels went “dark” by wiping their feeds clean. Four days later, on World Kindness Day, we launched the new campaign #RefreshTheFeed. In a time when the internet was (and still is, tbh) a dismal, pessimistic place that seems void of uplift, Coca-Cola began spreading the messages we all needed to see and hear. Something to #RefreshTheFeed.
Going “Dark”
On November 9th, Coca-Cola changed their social media avatars to a cryptic symbol that had everyone talking about and questioning what was going on with their social.
Instagram Takeover
On World Kindness Day, Coca-Cola’s social platforms were flooded with 99 unique designs of optimism, filling the world’s feeds with happiness and uplift.
Times Square Billboard
On World Kindness Day, our #RefreshTheFeed billboard went live encouraging viewers to check out the trending hashtag featuring our new uplifting designs.
DESIGNS
