THE TASK

As Art Director for the "Mike's Harder" team, I was tasked with rebranding their look-n-feel from the ground up. The Fall 2019 campaign featured below now includes a beautifully redesigned website, digital videos, style guide, banners, and fresh activations.

DESIGNS

"Mike Harder" as a brand challenged the team with using surreal photography and bold elements to tell their refreshed brand story. My team's solution? Portray all of the chapters of one long, crazy night, with the can leading as both the instigator and the hero.